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Ikea Ad Upsets Thai Transgender Group: Bangkok


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#1 webfact

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Posted 2013-01-24 11:03:50

Ikea ad upsets Thai Trans group
ScandAsia news Newsdesk

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BANGKOK: -- Thai Transgender Alliance is protesting against IKEA Global for its 'negative and stereotypical' advert.

Thai Transgender Alliance have sent an open letter to IKEA to complain about a 'negative and stereotypical' advert, Gaystarnews reported.

The offending advert, called Luem Aeb (meaning 'forget to deceive'), was broadcast on Bangkok's sky train system from 28 December 2012 to 13 January 2013 and on YouTube.

'The MTF transgender/transwomen character is openly mocked as being "deceitful",' read the open letter to IKEA from Thai Transgender Alliance.

'The transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for "deceitful and deviant lifestyle".'

The advert shows a woman who is so surprised by a sale item that she speaks with a male voice. The man she is with looks shocked and horrified. The last scene of the advert shows the man running away as the woman carries a box of flat-packed furniture by herself.

The letter from Thai Transgender Alliance demands that IKEA Global issue an official public statement about the advert.

You can watch the video here:

http://www.youtube.com/watch?&v=YxtaTn8zSwg

Source: http://www.scandasia...42&coun_code=se

-- ScandAsia 2013-01-24



#2 whistleblower

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Posted 2013-01-24 11:10:07

Why dont they pick on the ladyboy in the advert for selling them out? Oh yes he/she is Thai therefore CANNOT be wrong!

#3 OzMick

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Posted 2013-01-24 11:14:45

I wonder how they felt about the sperm bank robbery ad?

#4 rkidlad

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Posted 2013-01-24 11:25:02

Watch any of these silly comedy shows or series and you'll see ladyboys being mocked.

#5 DocN

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Posted 2013-01-24 11:49:15

Just turn on Thai TV at any given time of day...

#6 ChrisY1

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Posted 2013-01-24 11:53:13

I've heard that they can be very deceitful...especially at around 2am after a heavy night out.....

#7 KarstenBoAndersen

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Posted 2013-01-24 12:01:26

Ikea is not getting it right in many ways here !


Warning !!
Ikea home delivery is overcharging big times !
Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.
I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !
So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!

#8 Locationthailand

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Posted 2013-01-24 12:11:23

The ad is creative and fun - what IS the problem? There are far worse, far more 'sensitive' ads out there.

#9 EyesWideOpen

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Posted 2013-01-24 12:11:24

Sort of frightening to see how well he switches from a male voice to a female voice..........

#10 laobali

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Posted 2013-01-24 12:11:33

Storm in a D-cup!

#11 sprq

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Posted 2013-01-24 12:14:59

If you want a tranny controversy, there's been a much better one in Britain this month.

http://blogs.telegra...f-the-internet/

http://blogs.telegra...bserver-article

#12 WinnieTheKhwai

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Posted 2013-01-24 12:24:44

Jesus. Someone needs to tell them about Thai culture and Thai humor. And lighten the #$(&# up. She's a pretty chick in a funny ad. Get over it.

#13 Minnehaha

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Posted 2013-01-24 12:27:50

I am all for equal rights and respectful of all humans but I dont think this is really that deceitful.

The most deceitful thing about the ad is that those boxes usually weigh around 50 kgs!
You gotta be Arnold Schwartzenegar to throw them over your shoulder like that

#14 shunima

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Posted 2013-01-24 12:29:52

Ikea is not getting it right in many ways here !


Warning !!
Ikea home delivery is overcharging big times !
Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.
I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !
So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!


Off topic...

900 THB is base rate. No other delivery to your area and the truck goes for you alone and that adds another 6400 THB as advertised. Sometimes it's better to read more than the first page. They are actually straight forward with their pricing and all is available as PDF file for download.

Edited by shunima, 2013-01-24 12:30:18.


#15 Vigor Mortis

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Posted 2013-01-24 12:36:02

Why dont they pick on the ladyboy in the advert for selling them out? Oh yes he/she is Thai therefore CANNOT be wrong!

That's a bit of an assumption, isn't it? Forgive me, but you seem in need of a rest home cure.

#16 jaapfries

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Posted 2013-01-24 12:36:42

I don't see all that much 'derogatory' towards the transgender grouping in this brief vdo; slightly humorous perhaps,and at best.
On the subject of "transgender" have you seen this amazing vdo-clip:
Certainly blew me away !
Worth a look & listen.

Posted Image

#17 kevvy

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Posted 2013-01-24 12:37:42

they are not over sensitive when are alleged to rob tourists

#18 cup-O-coffee

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Posted 2013-01-24 12:39:49

The ad is creative and fun - what IS the problem? There are far worse, far more 'sensitive' ads out there.


There is no problem. This is simply a lucky break for some special interest group that got media attention from some bored reporters. I mean; who gives a shit about this? The curious thing here is that it is the media who choose this sort of material to present to the public.

It's simply a letter of protest sent to the ones who made the author of the letter feel compelled to do so; nothing more, nothing less.

Tomorrow it could be a story of how the Hmong Hilltribe people are upset that Ikea does not represent their ethnic culture near enough in their ads. Who knows? It doesn't even have to be a letter with these dumb-ass reporters. I have found that they will actually go out ind interview anyone they like and twist what the interviewee says just so they can get a story written. Yes! That is exactly how ignorant and stupid these reporters are.

It really all comes down to the reporters, and what they choose to write and what their editors choose to send to print. That does not, however, necessarily make it newsworthy to you and me.

Edited by cup-O-coffee, 2013-01-24 12:42:21.


#19 Stjohnm

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Posted 2013-01-24 12:41:26

I often find myself speaking in a different voice when I inadvertently say something that "horrifies" the Mrs (I wonder how close I am to getting the op for free) Posted Image

Edited by Stjohnm, 2013-01-24 12:56:37.


#20 rheinwiese

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Posted 2013-01-24 12:42:38

Ikea is not getting it right in many ways here !


Warning !!
Ikea home delivery is overcharging big times !
Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.
I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !
So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!


Although Thailand is very cheap in terms of transportation, you cannot be serious about transportation cost of 900 Baht for a 700km delivery round trip to Khon Kaen.
Before making overcharging accusations check their website properly.
The costs are clearly stated.

#21 ppmacready

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Posted 2013-01-24 12:46:41

Ikea is not getting it right in many ways here !


Warning !!
Ikea home delivery is overcharging big times !
Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.
I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !
So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!


Ahhhhh IKEA T.I.T

#22 sirchai

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Posted 2013-01-24 12:51:55


I don't see all that much 'derogatory' towards the transgender grouping in this brief vdo; slightly humorous perhaps,and at best.
On the subject of "transgender" have you seen this amazing vdo-clip: http://www.youtube.com/watch?v=bKMWC9ow22U
Certainly blew me away !
Worth a look & listen.

Posted Image


Seems that he/she's balls....Posted Image

#23 robblok

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Posted 2013-01-24 12:52:07


Ikea is not getting it right in many ways here !


Warning !!
Ikea home delivery is overcharging big times !
Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.
I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !
So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!


Although Thailand is very cheap in terms of transportation, you cannot be serious about transportation cost of 900 Baht for a 700km delivery round trip to Khon Kaen.
Before making overcharging accusations check their website properly.
The costs are clearly stated.

Indeed the lower fee is for Bangkok, i paid 600 for a bkk delivery. I love Ikea its my shop.

I liked the add its just a joke some people have no humor.

#24 candypants

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Posted 2013-01-24 12:54:19

i think it is very funny.

shes pretty hot to boot

#25 mortenaa

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Posted 2013-01-24 12:56:01

Ikea is not getting it right in many ways here !


Warning !!
Ikea home delivery is overcharging big times !
Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.
I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !
So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!


Warning, better read the delivery rates BEFORE purchasing.. ;)

Delivery rate for zone C and more

Edited by mortenaa, 2013-01-24 12:57:19.






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