TIT

I'm surprised they haven't promised to do it within 99 days.

I wonder if it was the Son of a person with ultra-average-net worth whether this would even be reported 'news'.  Rubbish

Yes, a resounding success.  Well done to all concerned in the  'Zero Songkran Holiday Death' Campaign.

Amazing! Those marketing guys at TAT have really cracked the code with this one.  With a slogan as good as this the tourists won't be able to resist coming to Thailand. Surely? Its a marketing miracle

Window dressing as usual.  Even if there are good intentions behind this there is no way it will work as intended.  As already stated it will just be another revenue stream for the boys in brown.  Take the belching black smoke trucks, buses and pick ups that ply the roads of Thailand everywhere; they will be allowed to continue belching of course but may now find themselves having to pay a policeman for the luxury of not having to get their vehicle fixed and poisoning the air around them for everyone to enjoy. As for big business, they will just drop the police an extra bung and that'll do nicely.  Obviously I have been here too long but I really think the chance of this working even a little bit is zero.