I eat at The Dukes from time to time, but this pricing policy doesn't sit well with me (although the delicious food does - that's why I still go). Why not just be clear and up-front and include this tax in the stated costs (like most other places in Chiang Mai do)? I DON'T CARE what portion of my bill goes to The Dukes and what portion is tax - it's just not my problem and i don't want to be involved in calculating 7% of everything (if I could be bothered) when I am simply going out for dinner!
To follow the argument that this 7% is someone elses money to its logical conclusion why not make all of the menu prices really cheap and then add a percentage for rent, more for staff, another for depreciation on capital investment (equipment), etc? That way you could make the menu prices APPEAR REALLY LOW and so long as you stated all of these "add-ons" it would of course be honest. But would it be really up-front and fair?





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