bendix, on 2012-05-15 22:01:26, said:
What possible difference would the name of a country make to its general economic wellbeing and the state of its business environment?
Thailand has image problems from the past.
Sex tourist haven, tsunami, financial crisis, land of scams, land of IP theft, floods, corruption, riots, coups, etc.
Siam is a beautiful word. It evokes romance and exoticism. It is short and sweet, perfect for a corporate rebranding ... of a country. It's old. It's new. It's everything.
All the old baggage, the hooker jokes, just don't work the same with the word Siamese instead of Thai.
So I reckon it could potentially (if marketed cleverly) create a boom in more quality tourism and foreign investment. People who hadn't thought about Thailand recently would need to pay attention. Instead of a change from something elegant like Burma to something kludgy like Myanmar, you get a change from something kind of dull and out place which sounds like it was invented by a fascist dictator, Thailand (land isn't a Thai word) to something sexy ... again, in a good way.
Bendix, I realize you are Mr. Logical Left Brainer and probably won't buy any of that, but there's my case!





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