Dario, on 2012-04-15 11:41:56, said:
We have received already lots of bookings for the coming season, which is still about 7 months away. I guess for the farmers here to know that we're coming with a brand new machine is very attractive for them.
Yes, they like to use the new machines for a number of practical reasons. There was a rumor going around we were getting another machine and a few people came around wanting to book the new machine.
Price will to some degree be dictated by three factors, the number of machines in the area, the price they are cutting at and what you will cut at. We are currently cutting at 600 and 700 for rice lying down (both up 100 from last season). The first season you will be guided by the average price being charged as you won't know exactly your per rai expenses. My tip to you is don't necessarily believe what farmers are telling you what other machines are cutting per rai. Most thai operators will either state a per rai price and then change it for any number of reasons to do with the land or they will want to see the land and give a price. Don't try to get in a price war or meeting rates which are too low. A lot of thais don't allow maintenance costs in their prices and will jack up their prices after a major breakdown to recover the money.
I've seen the odd farmer say our per rai rate is too expensive and then agree with another machine at a fixed fee which worked out more on a per rai basis (and then I've heard a machine last season cutting the odd land at 320 a rai on a fixed price = crazy). Loyal customers are few and far in thailand, work on the concept that if they use you again, its because you are at the time a better proposition than other operators and NOT because you did them some favour on the last cut you did for them. We tried at the start to have a flat rate (for rice standing up and lying down) to introduce loyalty and it was a waste of time and money. We now just concentrate on doing a clean cut and looking after those who do book our machine in advance. We've lost about 80 rai this season because we wee too busy.
For the next season (7 months) will be be going 650 and 750. We spent too many previous seasons matching other machines cutting rate costing us a lot of profit. Don't let (as we did) fear concern you that no one will use you because you are priced higher. We put the price up this season and everyone followed it. I expect the same in 7 months.




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