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BANGKOK 15 November 2018 00:41
rooster59

Apple makes a splash with eye-catching riverside store

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Apple makes a splash with eye-catching riverside store

By Asina Pornwasin 
The Nation Weekend

 

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Apple Iconsiam, the first Apple Store in Thailand, debuts on Saturday in Bangkok at the city’s  newest and largest shopping centre, IconSiam Centre.

 

The store features Apple’s full line of products, including iPhone XS, iPhone XR and Apple Watch Series 4, invites visitors to pursue their creative passions with free Today at Apple sessions.

 

Angela Ahrendts, Apple’s senior vice president of retail, said that Bangkok is a cultural and economic destination for the entire region, which hosts millions of passionate Apple customers. 

 

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“We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees and the service and support that is loved by customers around the world,” gushed Ahrendts.

 

Apple Iconsiam is on the shores of the Chao Phraya, seamlessly connecting the new mixed-use IconSiam Centre to an outdoor roof terrace. The store’s clean, trapezoidal design lines and glass surfaces accentuate the natural beauty of its surroundings while creating an open, airy atmosphere erasing boundaries between interior and exterior. 

 

Denny Tuza, senior market director, Asia Pacific Retail for Apple, notes that the design features two expansive glass facades that create transparency through the store and to the river, the city and beyond. 

 

As customers walk in through a sweeping curve stone entry, their journey continues to the lush roof garden, where they can admire local art, participate in a Today at Apple photo or sketch walks, or simply enjoy iconic views of Bangkok.

 

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Inside the store, a spacious forum offers all of Apple’s free Today at Apple sessions, which he says Apple expects will inspire visitors to connect with one another, discover a new passion or take their skills to the next level. People can sign up for Today at Apple sessions at apple.com/th/today.

 

These hands-on sessions, led by creative pros, offer tools for all to explore their creative curiosity and learn to make the most of Apple products and services. 

 

All ages catered for

 

There are sessions for children and parents, teachers and businesses, photo and music lovers as well as designers and developers. They will teach them how to use Apple products and services to maximise benefits to fit people’s needs and passions, says Tuza.

 

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Along the store’s avenues, visitors can try out the latest Apple products, which are displayed for maximum convenience and accessibility. A tree-lined “Genius Grove” mirrors the flora of the outdoor terrace and provides the setting for Apple’s “geniuses” to offer personalised technical support and advice.

 

More than 100 employees are ready to offer services to customers in 10 languages.

 

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Source: http://www.nationmultimedia.com/detail/Startup_and_IT/30358280

 

 
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-- © Copyright The Nation 2018-11-10

 

 

 

 

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3 hours ago, rooster59 said:

Apple Iconsiam, the first Apple Store in Thailand

I'm going to enjoy reiterating that if I ever have to go into the "Apple" shop in Udon Thani with my wife.

 

She went in more than a year ago with her iPad which had stopped working. The staff there claimed they were an official Apple shop.

The iPad was 'old' (three years old)  'broken' and couldn't be repaired, She would have to buy a new model.

Didn't buy one.

Went home and described the symptoms on an Apple forum. They told me sometimes the iPad would get stuck while upgrading. Left it 24 hours, and it starting working.

Shysters in the shop in Udon.

 

  • Haha 1

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There is a difference between a full Apple Store and an iStudio which is more of a reseller that is authorised to sell apple products. Don’t asked me how they define them please.

  • Thanks 1

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3 hours ago, bluesofa said:

I'm going to enjoy reiterating that if I ever have to go into the "Apple" shop in Udon Thani with my wife.

 

She went in more than a year ago with her iPad which had stopped working. The staff there claimed they were an official Apple shop.

The iPad was 'old' (three years old)  'broken' and couldn't be repaired, She would have to buy a new model.

Didn't buy one.

Went home and described the symptoms on an Apple forum. They told me sometimes the iPad would get stuck while upgrading. Left it 24 hours, and it starting working.

Shysters in the shop in Udon.

 

yes i see apple store in pattaya but go to apple webpage and they do / did not have a store in thailand

authentic copy

the only one i saw as reseller was ground floor tukcom

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If this is a true Apple Store, it is a boon to all of us who have Apple Computers.  The sales and service of their resellers are beyond lacking and Apple has to stand behind the repairs done at the Apple Store 100 percent.

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Visited Apple store in California many times. Very knowledgeable and friendly staff. Should be the same in Thailand.

 

Bit of a hike for us folks that live in NE.

 

I’ve been to Istudio three times in Udon Thani service was good

and helpful. Would visit again if needed. There’s a Apple Service 

center in same mall. 

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How is this the first apple store in Thailand? There have been apple stores all over Bangkok for a decade or almost a decade now.

Edited by pacovl46
Typo

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21 hours ago, pacovl46 said:

How is this the first apple store in Thailand? There have been apple stores all over Bangkok for a decade or almost a decade now.

Apple Authorized Re-Sellers, not Apple Stores - big difference, although the iStudio in Bangkok  and Pattaya have been very helpful, the others are under no obligation to 'fix' anything under warranty.

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22 hours ago, TunnelRat69 said:

Apple Authorized Re-Sellers, not Apple Stores - big difference, although the iStudio in Bangkok  and Pattaya have been very helpful, the others are under no obligation to 'fix' anything under warranty.

I see. Thanks for clearing that up! 

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