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Ikea Ad Upsets Thai Transgender Group: Bangkok

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Ikea ad upsets Thai Trans group

ScandAsia news Newsdesk

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BANGKOK: -- Thai Transgender Alliance is protesting against IKEA Global for its 'negative and stereotypical' advert.

Thai Transgender Alliance have sent an open letter to IKEA to complain about a 'negative and stereotypical' advert, Gaystarnews reported.

The offending advert, called Luem Aeb (meaning 'forget to deceive'), was broadcast on Bangkok's sky train system from 28 December 2012 to 13 January 2013 and on YouTube.

'The MTF transgender/transwomen character is openly mocked as being "deceitful",' read the open letter to IKEA from Thai Transgender Alliance.

'The transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for "deceitful and deviant lifestyle".'

The advert shows a woman who is so surprised by a sale item that she speaks with a male voice. The man she is with looks shocked and horrified. The last scene of the advert shows the man running away as the woman carries a box of flat-packed furniture by herself.

The letter from Thai Transgender Alliance demands that IKEA Global issue an official public statement about the advert.

You can watch the video here:

Source: http://www.scandasia...42&coun_code=se

-- ScandAsia 2013-01-24

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Watch any of these silly comedy shows or series and you'll see ladyboys being mocked.

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Just turn on Thai TV at any given time of day...

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I've heard that they can be very deceitful...especially at around 2am after a heavy night out.....

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Ikea is not getting it right in many ways here !

Warning !!

Ikea home delivery is overcharging big times !

Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.

I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !

So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!

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Jesus. Someone needs to tell them about Thai culture and Thai humor. And lighten the #$( up. She's a pretty chick in a funny ad. Get over it.

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I am all for equal rights and respectful of all humans but I dont think this is really that deceitful.

The most deceitful thing about the ad is that those boxes usually weigh around 50 kgs!

You gotta be Arnold Schwartzenegar to throw them over your shoulder like that

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Ikea is not getting it right in many ways here !

Warning !!

Ikea home delivery is overcharging big times !

Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked.

I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right !

So i kicked the wagon with goods for 35.000 back in the shop !!

They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht.

So take care !!!

Off topic...

900 THB is base rate. No other delivery to your area and the truck goes for you alone and that adds another 6400 THB as advertised. Sometimes it's better to read more than the first page. They are actually straight forward with their pricing and all is available as PDF file for download.

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Why dont they pick on the ladyboy in the advert for selling them out? Oh yes he/she is Thai therefore CANNOT be wrong!

That's a bit of an assumption, isn't it? Forgive me, but you seem in need of a rest home cure.

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BANGKOK 24 January 2018 09:00
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