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Ford Thailand sales jump 50% in first quarter

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Ford Thailand sales jump 50% in first quarter

By The Nation

 

Ford Thailand on Thursday said its first-quarter sales jumped 50 per cent year over year to 12,938 vehicles, driven by continued strength in demand for the Ranger pickup and its Everest and EcoSport SUVs.

 

The strong first quarter allowed Ford to continue outpacing the overall Thai industry, and boost its total market share for the quarter to 6.2 per cent, up 1.4 percentage points from the same quarter last year.

 

“We continue to make significant progress in Thailand, particularly with the success of Ranger, which continues to increase its share of the highly competitive pickup truck segment,” said Narong Sritalayon, deputy managing director, Ford Thailand.

 

The Ranger remains Ford’s flagship model in Thailand, with its first quarter sales increasing 58 per cent year-on-year to 10,482 vehicles. Ranger sales accounted for 11.3 per cent of Thailand’s pickup truck segment in the first quarter, up from 8.2 per cent from a year ago.

 

In March, the “Built Ford Tough” Ranger delivered record monthly sales and segment share, as retail sales soared 76 per cent to 4,524 vehicles for 12.6 per cent of the pickup truck segment for the month.

 

The full Ranger lineup in Thailand includes 24 different models, from its high-series Wildtrak and premium version of its XLT variant, the Ranger FX4, to four additional Ranger XL and XLS variants – providing great customer choice and meeting a wide-range of work and recreational needs.

 

The popular Everest mid-size SUV contributed to Ford’s first quarter performance with total sales that increased 24 per cent to 1,764 vehicles, and capturing 12 per cent share of its segment for the quarter.

 

Ford says the Everest redefines consumer expectations for a mid-sized SUV with its bold design and refined interior, off-road capability with on-road comfort.

 

The Everest has advanced driver-assist technologies that included Adaptive Cruise Control, Forward Collision Warning System, Lane Keeping System, Auto High Beam Control and Driver Alert System.

 

The EcoSport compact SUV also contributed to Ford’s quarterly performance with sales rising 27 per cent year-on-year to 463 vehicles. The EcoSport, which is E85 compatible, combines small-car practicality and the agility of an SUV.

 

Source: http://www.nationmultimedia.com/news/breakingnews/30312852

 
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-- © Copyright The Nation 2017-4-20

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Hell there is going to be a lot more disappointing people buying this overpriced junk?

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Ford sales are up  !!WOW !! Lot of crazy people.

People who will soon be very disappointed.

Only ever had 1 ford in my life, and that was 1 to many.

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Yes! The pick up is doing well because they are popular in Thailand and let's be honest the design of Ford pick up is much better than its competitors. I'm well accustomed with the EcoSport SUV and I can't praise it. It is not Eco because the fuel consumption is quite high and some gear problems appear in some cars under warranty time, which is not OK in my opinion. Don't know much about Ford Everest, but it is silly to drive one being stuck in traffic in Bangkok.

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8 hours ago, Thunder26 said:

Yes! The pick up is doing well because they are popular in Thailand and let's be honest the design of Ford pick up is much better than its competitors. I'm well accustomed with the EcoSport SUV and I can't praise it. It is not Eco because the fuel consumption is quite high and some gear problems appear in some cars under warranty time, which is not OK in my opinion. Don't know much about Ford Everest, but it is silly to drive one being stuck in traffic in Bangkok.

Its designed in Australia.

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i thought the high labor costs in australia was the reason all the auto makers left!

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Designed in Australia and assembled in Thailand.  Naturally sales are up as ford Australia have moved thier production to Thailand.  


It's Thailand domestic sales that are referenced in the article, not exports.

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2 minutes ago, tomwct said:

i thought the high labor costs in australia was the reason all the auto makers left!

That's correct.  Ford and Holden have maintained the design crews tho.  I have a Korean friend who is part of the design team at Ford Broadmeadows in Melbourne Australia.  There are no plans to relocate this department as the vehicles like the ranger are designed in Aust for Australian conditions and still tested there.

 

I understand Holden is still designed in Australia but being assembled by Chevrolet Thailand and Indonesia.

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31 minutes ago, mogandave said:

 


It's Thailand domestic sales that are referenced in the article, not exports.
 

 

I think that was just a little mis-understanding on his part.

 

Certainly the Everest has continued to increase market share. 

 

Aussie design comes good ☺

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ID: 12   Posted (edited)

Local people believe what they read in the motor forums on the Internet and newspapers,

I know i did, more fool me

Its only if they have mechanical problems with their ranger and find out when the go to the dealer to get them fixed they are not the only ones with problems, plenty of other people having similar problems with Rangers still on red (temporary) plates

Ford should get Mazda to manufacture their engines and transmissions, Mazda have better quality control and far fewer problems with their trucks and cars, nothing new about this its been the same since the 1980's ( ford Lazer and Mazda 121) 

Edited by madmax2

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3 minutes ago, ujayujay said:

:passifier:whats about Fiesta and Focus??:biggrin::biggrin::biggrin:

Friends of ours have a current model Fiesta a 2012 manufactured one, apart from gearbox problems it was caught in a overnight flood, insurance could not get the parts to repair it so they dropped it of to the Ford dealer, it was 4 months before they got the vehicle back, also they got a price on it recently to sell, offered 270K baht and it cost nearly 800K baht

Fords have really bad resale and trade in values compared to other makes of locally produced vehicles

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I absolutely love the looks on the Everest but after the problems Ford had with the gear boxes, or better said how they handled it, and the very limited service opportunities in Thailand (garages, dealerships, etc) I won't even go for a test drive and will choose between the Fortuner and the MuX next month.

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BANGKOK 26 July 2017 01:53
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